Chapter 7 | Piggyback Off of Instagram Influencers

Instagram influencers – the most frequently followed, engaged with, and active accounts in your market or industry – have the ability to lift any account that they regularly interact with, as well as any account that regularly interacts with them.

You have to do everything in your power to either capture the attention of these Instagram influencers in your industry or your market so that they start to actively promote the content that you provide (and we will show you one way to do that in just a second) OR you have to try and “steal their thunder” as much as possible by mentioning them in your own content so much so that their followers start to pay attention to you as well.

Instagram marketing is quickly becoming an arms race of sorts, with major accounts releasing new posts on an hourly basis as opposed to a daily or even weekly update.

Major accounts – we’re talking about accounts with hundreds of thousands or even millions of followers – need to have a lot of activity to keep up with their hungry followers, and that means that they need a tremendous amount of original content that they have the chance to share.

That’s where you as a “smaller operator” come into play!

Because you don’t have to feed the same kind of beast (yet), you can actually afford to not only create content for your own Instagram account but content for these major Instagram account influencers as well.

By creating content that you then give to these influencers to share with their followers 100% free of charge (though with attribution and tags going back to your account), you are able to do them a favor while also serving your own needs.

These kinds of accounts are super happy to enter into these kinds of agreements.

They get a lot of free, high-quality content that they don’t have to work hard to create, they keep their followers happy, and they get to partner with new up and comers in the same industry.

You’ll also benefit from the extra exposure you get from these influencing Instagram accounts – and before you know it you will have floods in floods of followers diving headfirst into your account, turning you into an influencer as well! Read More...