Chapter 8 | Contests Worked Wonders as Well

Another great approach to growing your account quickly is to run regular contests where you actually give away high-quality items or services on your Instagram account in exchange for increased follower numbers.

This is a proven, tried and true, and amazingly effective marketing tactic and technique that has been in use long before Instagram was even thought of.

The only thing you have to do is fulfill your end of the deal – actually giving away whatever products or services you have promised to – and they cost you a little bit upfront, but when you actively monetize your Instagram account, you’ll find that the return on investment is well worth it.

The bigger the item, the more exciting the service, and the more valuable the giveaway, the more action you are going to get and the more followers you are going to accumulate.

If you are in the golf niche, for example, giving away a sleeve of balls is barely going to move the needle. Giving away a trip to Pebble Beach, however, is going to have you swimming in more followers than you will know what to do with.

Sure, that trip to Pebble Beach is going to cost a lot more than a sleeve of balls, but as mentioned above the return on investment is going to be well worth it.

Instead of picking up a handful of followers for $12 you might pick up 10,000 new followers or more for $2000. The trade-off should be obvious. Read More...