Chapter 3 | Identify Your Perfect Prospect

The very first thing you have to do (even before you create a new Instagram account) is come up with a crystal clear image of who your perfect prospect is.

You have to know what they are most interested in getting out of you, what they are most interested in seeing and interacting with on Instagram, and the “hot buttons” that compel them to go from engaged Instagram follower to paying customer as quickly as humanly possible.

Once you have this crystal clear image of who this perfect customer is you’re going to want to craft each and every single piece of Instagram content you create (as well as every other piece of marketing you manufacture) for them and them alone.

A lot of people make the mistake of trying to be everything to everyone with their Instagram marketing, missing the mark completely and getting zero followers instead of laser targeting in on their specific niche while ignoring the overwhelming majority of people that wouldn’t have become customers anyway. Read More...