Chapter 4 | Steal Great Ideas from Your Competitors

After really firmly establishing that image of your perfect prospect it’s time to go and look at the top 15 or 20 Instagram accounts in your industry, really trying to come up with an idea of what they are doing so effectively in your market to already.

There is absolutely no reason whatsoever to try and reinvent the wheel when it comes to online marketing, especially when your competitors (your successful competitors, anyway) will not have only blazed that trail for you to follow but will have left very easy to understand and copy clues for you as well.

Some people get a little bit squeamish about “stealing” content ideas from competitors, but you are going to want to get past that as soon as humanly possible.

We aren’t in any way suggesting that you actually rip off physical pieces of content and pass them off as your own, but if you are in an outdoor equipment niche in your best competitors are posting in sunup and sundown images of camp life you had better believe you are doing a lot of the exact same thing or you are going to be missing your mark with your ideal prospects and losing ground to these competitors for no reason whatsoever.

This will help you speed up your content marketing on Instagram significantly, but it will also help you slip right into the top tier of Instagram accounts in your industry when you’re publishing the same content as the “big dogs” are. Read More...